


Soothing
Source of Joy -
The Ancient Art of Relaxation
The scratching of the body and head has been practiced in East Asia for centuries.
According to legend, the fairy queen of the Chinese, Ma-Ku, grew long nails to reach her back more easily.
The Chinese describe true pleasure as:
“It feels as if Ma-Ku is scratching you!”
To this day, in East Asia, people use bamboo, wood, lacquer, and bone sticks shaped like claws or small hands to pamper the skin on the back.

How Does It Work?
The gentle touch on nerve pathways sends subtle signals to the brain, leading to instant tension relief.
During head scratching, we also activate acupressure points, promoting deep relaxation, joyful tranquility, and complete ease.
Scratching stimulates 5 million sensory nerve cells, most of which are located on the back.
The back is the body’s main stress center, so when we touch or stroke it, we release a significant amount of tension.
The effect is most powerful when the number of touches reaches 40 per minute.
MENTAL EFFECTS
OF SCRATCHING
Scratch&Joy therapy – more than just a simple touch
Soft touches and gentle scratches trigger effects in the body that reduce stress, increase happiness, and aid deep relaxation. Scientific research shows that touch:
- Reduces cortisol levels – lowering stress hormone levels helps achieve a calmer state.
- Increases oxytocin production – also known as the "hugging hormone," which promotes feelings of trust and happiness.
- Improves sleep quality – similar to ASMR, scratching can help achieve deep and restful sleep.
- Relieves anxiety and depression – the calming effect of touch can help restore emotional balance.
The uniqueness of Scratch&Joy therapy lies in combining touch psychology and ASMR effects to provide complete physical and mental rejuvenation.
“It releases new energy and allows me to focus 100% on my family.”
“I am a 42-year-old workaholic, and even on weekends, my mind is constantly occupied with work. Scratch&Joy has truly changed my life. As business professionals, we often deal with high stress levels, and transitioning from work to home life can be difficult, sometimes leading to conflicts. Thanks to this treatment, I feel much more balanced and refreshed.
Personally, I book my session at the end of the workday, which helps me mentally close the day’s tasks, relieve stress, release new energy, and focus 100% on my family.”
What to expect from the Scratch&Joy experience?

Arrival and preparation – A calm, friendly environment awaits you where everything serves your comfort.

Pre-treatment consultation – Before each treatment, we briefly discuss your needs to ensure a completely personalized experience.

The relaxation experience – The gentle ASMR treatment, soft music, pleasant scents, and touch psychology work together to help you achieve deep relaxation.

Aftercare – Over a cup of hot tea, you can slowly return to your everyday life, completely recharged and renewed.